Hi, I'm Adam.
I'm a self-taught software engineer in Johannesburg. I've spent the last few years building software, from wildlife tracking systems to SaaS products. Now I design, build and look after websites for businesses across South Africa, each with an AI assistant built in.
What you can count on
Four promises I make to every client, whatever the size of the job.
Fixed fees, in writing
I scope once, carefully. The number we agree on is the number you pay. If the scope changes, I tell you before it does.
A real phone number
Saved in your phone as "Adam". Not a help desk or a ticketing portal.
Honest fit checks
If a template would serve you better than a custom build, I'll point you at one. I'd rather lose a deal than waste your money.
Your site is yours
Clean, readable and easy to hand over. If you ever outgrow me, I'll help you move.
Where I've been
Years of building real software for real users, before and alongside the websites.
- 2025 to nowIndependent web designer and developer
Fast, focused websites with an AI assistant built in, for businesses across South Africa. Design, development and hosting in one place.
- 2024 to 2025Software engineer, Africa Wildlife Tracking
Software for wildlife conservation and tracking. Cloud infrastructure and full-stack development.
- 2023 to 2024Software engineer, CustomApp
Full-stack development and cloud infrastructure. Learned to ship fast and iterate on real feedback.
- 2022 to 2025University of Pretoria
Self-taught software engineering alongside formal studies. Built projects, broke things, learned by doing.
Based in Johannesburg, working across South Africa
I meet clients in person around Gauteng, and work with businesses everywhere else in South Africa over WhatsApp and video calls. The Auto Shed, for one, is in Centurion.
- Johannesburg
- Pretoria
- Centurion
- Cape Town
- Durban
- Gqeberha
- Bloemfontein
- East London
- Polokwane
- Mbombela