The Auto Shed
Premium pre-owned dealership, Centurion
A dealership site that works as hard as the sales team: live stock, finance applications and WhatsApp enquiries that arrive with the exact car attached.
Web design for businesses across South Africa
A website that brings you more customers.
See your new homepage free, before you pay anything.
- From R5,000once-off, fixed in writing
- AI assistant includedanswers customers day and night
- 7-day money-backguarantee once your site is live
- A real personreplies within 24 hours
Real sites you can open and use
A dealership that sells cars online every day, an AI product I built for myself, and two concept sites for made-up local businesses, a dog groomer and a car workshop, that show what I would build for a service business. Open any of them on a desktop or a phone.
Relay
AI email assistant, built in-house
My own AI product. Relay learns a business and drafts accurate replies to every support email, with a person approving what goes out.
Mossie & Co.
Dog grooming parlour, Cape Town (concept)
Concept project: a fictional business, not a client
A concept site for a fictional Cape Town dog groomer, built to show how a local service business can turn a visit into a booking: a price picker, a step-by-step groom and a booking form that takes a minute.
- A price picker: choose your dog's size and coat, see the price and time
- The groom shown step by step, from hello to collection
- A booking form that takes a minute, prefilled from the price you picked
- Privacy, terms and PAIA pages, as a real South African business needs
Kwikstert Motor Works
Car service workshop, Strand (concept)
Concept project: a fictional business, not a client
A concept site for a fictional independent workshop in Strand, built around the job card: pick your car and the work, see the price and the time in the bay, and book a service in a minute.
- A job card that fills in with the price and time as you pick your car and service
- The visit as a rev counter that fills while you scroll, step by step
- A booking form prefilled from the price you picked, and a quick start from the last screen
- Privacy, terms and PAIA pages, as a real South African business needs
Still not sure?
What you're thinking
What actually happens
You're thinking: “It's too expensive.”
R5,000. Agencies charge R20,000 or more.
Then R500 a month for hosting, changes and your AI assistant.
You're thinking: “My customers come from word of mouth.”
They still look you up first.
If they find nothing, or an old site, they call someone else.
You're thinking: “I've been burned by a web designer before.”
You see it before you pay.
Your homepage is designed free. Not happy after launch? Your money back within 7 days.
You're thinking: “I don't have time.”
Give me 10 minutes. I do the rest.
I write the words, find the photos and make your changes for you.
See your new homepage, free.
Get my free homepage previewHow it works
Four steps and no surprises. You always know what happens next, and what it costs.
Step 1
Tell me about your business
Fill in a short form and pick a time for a call. I look at what you have now and what your customers need to find.
- A short form, then a call at a time that suits you
- Your current site and Google listing reviewed
Step 2
See your homepage, free
I design your new homepage before we talk and show it to you on a Google Meet call. Then I send you the link to try on your phone. No payment, no obligation.
- Designed for your business, not from a template
- Shown on a call, then yours to try on your phone
Step 3
I build and launch
Happy with it? Pay the R5,000 build fee and I write and build the rest, then take it live once you've tried it and asked for any changes. You get an honest estimate of how long it takes before we start.
- Words, photography and your AI assistant included
- 7-day money-back guarantee once it's live
Step 4
I look after it
R500 a month covers hosting, security and small edits. WhatsApp me whenever something needs changing.
- Hosting, security and backups
- Changes sent on WhatsApp, done for you
One clear price, agreed before I start
A fixed price for most businesses, and a fixed quote in writing for anything bigger.
Founding-client pricing
Launch
Everything an established business needs to look the part online.
R5,000once-off, to design and build
R500a month for hosting, care, changes and your AI assistant
Get my free homepage preview
Nothing to pay until you've seen your homepage.
The build
- Your homepage designed first, free, so you see it before you commit
- Up to 5 pages: home, services, about, gallery and contact
- I write the words and source the photography
- An AI assistant that answers your customers' questions, day and night
- WhatsApp button, enquiry form and tap-to-call on every page
- Fast on phones and set up for Google search
- A 7-day money-back guarantee once it's live
Every month
- Hosting, security certificate and backups
- Small edits included: prices, photos, hours and specials
- Your AI assistant kept running and up to date
- Software updates and uptime checks
- Me on WhatsApp when you need something
Your first year, build and care: R11,000.
- Your homepage first, freeYou see the design before you pay anything.
- 7-day money-back guaranteeNot happy within 7 days of launch? Your build fee back, in full.
- One price, in writingThe number we agree is the number you pay.
- Yours to keep, no lock-inYour domain, words and code are yours. Leave any time.
How it compares
| Website builder | Typical studio | Adam | |
|---|---|---|---|
| To design and build | Free to start | R20,000 to R60,000 | R5,000 |
| Each month | About R300 to R700 | R50 to R350 hosting, changes billed | R500, changes included |
| Who designs it | You, from a template | A team | Me, made for you |
| Words and photos | You | Often extra | Included |
| AI assistant | Usually a paid add-on | Usually quoted separately | Included |
| See the design before paying | You design it yourself | Rarely | Yes, free |
| Who you deal with | A help centre | An account manager | Me, on WhatsApp |
Studio and hosting figures are typical 2026 South African prices for a professional small-business website. Builder figures are the published monthly plans of popular website builders, in rand.
AI assistantAn assistant on your website that answers customers' questions from your own information, day and night, and sends you their enquiries with the conversation attached.Included with every websiteCustom buildsOnline bookings, online stores, quote and finance forms, live stock feeds and integrations with the systems you already use.Fixed quote after a call
Questions, answered
What do I get for R5,000?
A complete website of up to 5 pages, designed for your business, with an AI assistant that answers your customers' questions. I write the words, source the photography, add WhatsApp, an enquiry form and tap-to-call, and set it up for Google.
What does the R500 a month cover?
Hosting, your security certificate, backups, software updates and uptime checks, running your AI assistant and keeping what it knows up to date, plus small edits like new prices, photos, hours or specials. Send them on WhatsApp and I do the rest.
How long does it take?
It depends on the project. A five-page site is quicker than one with bookings or an online store, so I give you an honest estimate once I know what you need. Either way, you see your homepage design before you pay anything.
Is the homepage preview really free?
Yes. I design your homepage and show it to you on a short Google Meet call, then send you the link to try on your phone, all before you pay anything. If it isn't right for you, you owe me nothing.
When do I pay?
Only once you've seen your homepage and decided to go ahead. Then you pay the R5,000 build fee in full, and the R500 a month starts when your site goes live.
What if I'm not happy with it?
Tell me within 7 days of your site going live and I'll refund the build fee in full.
Do I own my website?
Yes. It's yours. If you ever want to leave, I hand over the code, your content and your domain, with no lock-in.
I already have a website. Can you redo it?
Yes. I keep what's working, like your domain and your Google listing, and handle the move to the new site for you.
I don't have photos or copy. Is that a problem?
Not at all. I write the words from a short chat with you and use your own photos or professional stock photography.
Can you add online bookings or an online store?
Yes. Bookings, stores, quote forms and integrations are custom builds, and I give you a fixed quote after a call.
What does the AI assistant do?
It answers your customers' questions on your website, from your own prices, services and hours, at any time of day. When someone's ready, it takes their details and sends you the enquiry with the conversation attached. It comes with every website I build: ask the one on this site to see it working.
Where are you based?
In Woodmead, Johannesburg. I work with businesses all over South Africa: in person around Gauteng, and over WhatsApp and video calls everywhere else.
Something else on your mind?